Natalie Salmon

UK 08
5ft 7
Digital Editor & Founder of The Modems
Natalie is a journalist who has worked at Harper’s Bazaar and Vogue Scandinavia, she is dedicated to empowering women in the tech sphere.

Introducing Natalie Salmon, digital editor at HELLO! Fashion and ex editor at Vogue Scandinavia. Discover how her eclectic style – an effortless mash-up of colours and classic shapes – has been influenced by her time working at Vogue and Harper’s Bazaar.

How would you describe your style?

I would say my style is eclectic but classic at the same time. I love to dress for the office and wear something absolutely mental but pair it with a really gorgeous blazer. One of the things I love is my Mulberry blazer which I’m actually selling on my StyleSwap account because it’s brought me so much joy over the years and it makes me really excited that other people can get something out of it. In general my style is a real mixture. I love wearing a lot of colour. When I was working at Vogue Scandinavia I started to appreciate classic shapes. People there wear a lot more blacks and greys so that got introduced to my wardrobe; so it’s a real eclectic mix but the crux of that is always trying to maintain an elevated polish. Taking my StyleSwap quiz was really useful because it helped me to identify which items of clothing flattered me the most based on my body shape. It said that my main style was statement which I definitely agree with!

What is the one thing you would save from your wardrobe in a fire and why?

The number one thing I would save is a handmade wooden necklace with little mice and cheese on it from my dad. I would never part with it. The other thing I would save is my first designer handbag I bought myself. I’d just started working at Harper’s Bazaar and needed a nice bag for the office so I bought myself a Louis Vuitton canvas bag which I used to take my laptop in with me every day. So that’s definitely one of my most cherished items.

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What is your favourite ever preloved purchase and why?

I actually spent one year only shopping from charity shops, so I do have a lot of preloved items because I think circularity is so important. The challenge of how to incorporate thrifted pieces with designer things in my wardrobe is so much fun! I would say my favourite would be these Manolo Blahnik mules I bought myself because I really wanted this pair and I couldn’t find them anywhere else, but I managed to find them online and I wore them for my first day at Vogue; that was really special to me.

What is the one thing you wish you could tell your 16 year old self?

When I was 16 I really wasn’t sure what I wanted to do in life and I wasn’t sure what career path I wanted to take. I really wish I could tell myself that it’s all going to work out. Just work hard and don’t stress so much. At that age you think things aren’t going to work out no matter what you do, that you don’t have the right contacts or connections. People have always said I’m very lucky with my career but I also think that the harder you work the luckier you get. So, work hard, keep focussed and stop stressing.

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If you could spend the day with one person, who and where would it be?

Oh my god, I would spend it with my style icon Lee Radziwil, Jacqueline Onassis’s sister. I would spend it in her London townhouse which I’m sure doesn’t look the way it did back in the 60’s but she’s a very famous style icon and interior designer and I’d love to pick her brains about how she decorated her living room which is really beautiful. It’s an inspiration for 5 Hertford Street and a lot of interior designers today. I could spend all day asking her all about her amazing life. 

Shop Natalie's style

Smythson of Bond Street Red Leather Handbag
  • Smythson
Baum und Pferdgarten Mustard Faux Leather Jacket
  • Baum und Pferdgarten
  • UK 10
Mulberry Wool Blazer
  • Mulburry
  • UK 10
Baum and Pferdgarten beige striped dress
  • Baum und Pferdgarten
  • UK 08

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If everyone bought one preloved item a year, it would save 5.7 billion lbs of CO2 emissions

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Sign up to our newsletter and get 10% off your next purchase

If everyone bought one preloved item a year, it would save 5.7 billion lbs of CO2 emissions