Making Enviable Wardrobes Shoppable – StyleSwap

Fashion and sustainability: two words which are increasingly used hand-in-hand, but which, in most cases, are fundamentally contradictory. For those of us who love to be on trend yet also care for the environment, this can be difficult to navigate. Do we have to stop buying clothes if we truly care about living sustainably? Is buying less but buying better enough? And can we actually afford to give up fast fashion altogether?

One thing is for sure: the world doesn’t need as many clothes as it has, or continues to produce–and this realisation was the turning point for womenswear designer Josephine Waddington, who as a result, decided to create a cutting-edge pre-loved fashion platform to make it easier (and more fun) for us to make sustainable choices. Gone are the days of joylessly trawling through eBay in the hopes of unearthing that one-in-a-million amazing find’-on StyleSwap, you have your own personalised homepage which shows you stylish items of impeccable quality in your size and style. Clever Al technology matches people to pieces, making second-hand shopping easier and endlessly more enjoyable whether you’re buying or selling (or, most likely, both).

Even better, StyleSwap has already nabbed some of the coolest sellers in town, essentially taking your favourite fashionistas off Instagram, putting them on the platform and making their enviable wardrobes shoppable. The result is a social shopping experience, in which emptying your wardrobe of unworn pieces and re-filling it with designer gems is not only affordable, but genuinely sustainable too. A win-win all round. StyleSwap

Clementina Jackson, Dec 2021